Premium WordPress Design
Your website will be based on a premium WordPress theme appropriate for your business. The theme gives us a starting point for features and graphic design but doesn't set in stone how your website will look - it's a starting point which can be developed to suit you.
All our websites are fully device-responsive, meaning your website will look great on all screen sizes. You will also be able to edit your website yourself when you need to make changes.
There are is no limit to the number of pages your website can have, allowing you to go into detail on individual services you offer and structure the site in a way that makes sense for your business.
We can also include various functionality on your website, such as a shop, blog, calendar, online booking or whatever your business requires.
Design and Customisation
This package includes a premium WordPress theme which we will help you to select, and which we will then customise to suit your brand. We will listen to your ideas, discuss various designs and build you various options until we have exatly the right look for your business.
Photos and Stock Images
If you don't already have professional photos of your business and products, think about hiring a photographer for half a day. The images on your site will be the impression that your users will have of your business, and you only get one chance to make a good first impression.
Where appropriate we may also use stock imagery on your site. The cost of any stock we use is included in the price of the site.
If you don't already have a domain name for your website, we will include registration of your chosen domain for one year, up to the value of £10 (enough to cover .com, .co.uk and .org domains). If you know the domain you want, please let us register it for you rather than registering it through a 3rd party.
Your website (i.e. the files and database which comprise it) remains your property, as does your domain. You can change to another hoster and/or transfer your domain registration away from us at any time.
We can help write and edit your website text if you require, or you can just provide us with your completed text - it's up to you.
Where we are optimising a page for Google search, the text will need to be SEO-friendly, using the targeted keywords often, and in strategic places such as subheadings. We will work on this with you as required.
Once your website is live you will be able to log in and edit the text where you need to.
Search Engine Optimisation
At the start of the project we carry out an SEO audit, looking at your current site if you have one, your rankings, and the search volumes and phrases related to what you do. This allows us to structure the new website with SEO in mind from the ground up, as recommended by Google and avoiding expensive changes further down the line.
Where you have pages for various services we will optimise each of these pages for search. For example, if you are a garage you might have pages on "MOT", "tyre change", "servicing" and so on, and each of these would be optimised to target people looking for these individual services.
We will carry out all standard professional on-page SEO for your site. This means your site will be 'Google friendly', with full and transparent information for search engines about who you are, where you are and what you do, and all your pages will look good when previewed in social media shares.
Where you rank on Google after these optimisations will depend on your competition and the authority and relevance of your website. In the initial SEO review we will give you an idea of what opportunities exist for you on Google and how much work it would be to reach the first page for them. We will also provide you with a personalised report on what you can do to continue improving your SEO rankings once the website is built.
We will claim and optimise your Google My Business listing if you haven't done so already.
Hosting and Support
This package include a year's fully managed hosting, meaning we take care of everything to do with hosting and maintaining your website. We will set your site up on our fast and secure server, set up security and automated backups, and in the unlikely event your website were to be hacked, we'll prioritise getting it up and running for you again free of charge.
When you have questions or need help with any aspect of your website we're always just a phone call away. In addition to support managed hosting also includes up to half an hour of developer time per month, allowing you to get quick tweaks to your site done without having to pay for them.
After a year you can choose to renew your hosting with us or move to another provider, in which case we will give you everything you need to get your website set up on the new hoster.
Google Analytics and Heatmapping
We will set up Google Analytics on your website, meaning you can log in at any time and see information about the volume and behaviour of your website users. Optionally, we can also set up a free Hotjar account on your website, meaning you'll be able to see heatmaps of the most popular parts of your pages, and watch recordings of user interactions with your site.