Category: Digital Marketing

Nudgestock: Patrick Fagan – Cambridge Analytica

14 June 2020

Categories: Digital Marketing, Reviews and Synopses

By far the most interesting talk at this year’s virtual Nudgestock was by Patrick Fagan, ex Cambridge Analytica head psychologist, now partner of Capuchin. You can watch the whole talk […]

SEO Experiment:

2 March 2020

Categories: Digital Marketing, SEO,

The internet is a funny place. In the olden days of websites, people would create sites and blog about things that particularly interested them or in which they had knowledge […]

Finding an Online Niche for Your Business

5 February 2020

Categories: Digital Marketing, Hints and Tips, SEO

In this post we’ll look at finding great terms to optimise your business website for, based on real search data from the SEM tool Ahrefs. Why this is important I […]

Creating Websites For Conversion

14 January 2020

Categories: Design, Digital Marketing, Hints and Tips

Most websites, especially small business websites, are poorly designed. That might not mean that they don’t look good (and I’m certainly not saying that great design isn’t crucial), but it […]

Using a blog to improve your Google ranking

7 November 2019

Categories: Digital Marketing, Hints and Tips

After on-page SEO (see The 2 Steps to On-Page SEO ), the next most important factor in climbing the Google rankings is the number of inbound links to our page […]

5 Rules for Growing Your Business Using Facebook

7 November 2019

Categories: Digital Marketing, Hints and Tips

Many businesses try to promote themselves using their Facebook page, but what should you do to go about using your Facebook page to find and keep customers? Note – this […]

5 Things You Must Put on Your Website

4 November 2019

Categories: Digital Marketing, Hints and Tips

So you’ve decided to create a website for your business, but what information do you need to put online? It’s important not to miss anything important that should go on […]