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Startup Package £495

Start Your Business in Style

The perfect website package to launch your business on a budget. As well as a professional 4-page website, we also include SEO to start ranking your business on Google, email, domain name and a year's hosting with support only ever a phone call away.

Designed to Suit You

This is a simple website but we don't cut corners, and ensure the same attention to detail as all our websites. Your website won't go live until it looks great on all devices and you're completely happy with it.

Example Website

Startup Baker's Website

We have created an example startup package website for fictional baker Caroline's Cakes.

Easy to Use

A 4-page website typically follows the model of Home - About - Service - Contact. This structures your information simply and logically, allowing visitors to quickly find what they're looking for.

View Example Site

In Detail

4-Page Website

We will build you a 4-page professional website comprising a homepage, about you page, about your services page and contact page, perfect for getting started.

All our websites are fully responsive, meaning your site will look great on all screen sizes

Customisation

Although we start with a template, we build these websites by hand and anything can change. We'll adjust things like colours and fonts to suit the feel you want for your practice, but also if you have lots of text and images you want to add, that's fine. If you want it laid out differently, that's fine. For example, the example site has a full width image on the homepage. If you didn't have a suitable photo or didn't want that design, we'll lay it out a different way, no problem.

Photos and Stock Images

You will need the best photos you can create of you, in your treatment room, wearing whatever you wear to treat patients. You'll also need some photos of your treatment room itself, and ideally any other parts of your practice e.g. waiting area and how it looks from outside. The more photos we have to choose from when putting together your website the better.

You might want to think about hiring a professional photographer for a couple of hours. The images you give us for your website will be the image potential patients have of your practice so it can be well worth the investiment.

We may also use stock imagery on your site. The price of any stock we use is included in the price of the site.

Domain Name

If you don't already have a domain name for your website, we will include registration of your chosen domain for one year, up to the value of £10 (enough to cover .com, .co.uk and .org domains). If you know the domain you want, please let us register it for you rather than registering it through a 3rd party and letting us know. It doesn't make any difference financially, it just makes our lives easier when we come to put your site online.

Ownership

Your website (i.e. the files and database which comprise it) remains your property, as does your domain. You can change to another hoster and/or transfer your domain registration away from us at any time.

Copywriting

You'll need to supply us with some basic text for your website about you and about the services you provide. We're happy to guide you, and edit your text if you want us to, to ensure you have professional sounding copy.

Search Engine Optimisation

We will carry out all standard professional on-page SEO for your site. This means your site will be set up in the way Google requires, with full and transparent information for search engines about who you are, where you are and what you do, and all your pages will look good when previewed in social media shares.

We will also claim and optimise your Google My Business listing if you haven't done so already. As well as optimising your own website, this is the other most important thing to do to start ranking your business on Google.

Where you rank on Google after carrying out these optimisations depends on your competition. If you're the only osteopath for a 20-mile radius then you will immediately rank top in your area. If there is more competition then Google will rank you according to a range of factors, including the quality of the content on your website and GMB profile, the number of inbound links and citations to your site, and the number of reviews you have and their star rating. Most of these things you can work on yourself after getting a website, we will show you how and are always on hand to give advice.

Hosting and Support

We will set up your website on our fast and secure server and host your site for a year. We will also set up security on your website to prevent it being hacked. While you're using our hosting we're always on hand for support and advice and are always just a phone call away.

After a year you can choose to renew your hosting with us or move to another provider, in which case we will give you everything you need to get your website set up on the new hoster.

Google Analytics and Heatmapping

We will set up Google Analytics on your website, meaning you can log in at any time and see how many people have been looking at your site, their location and their behaviour on your site. If you want we can also set up a free Hotjar account on your website, meaning you'll be able to see heatmaps of the most popular parts of your pages, and watch recordings of user interactions with your site.

Technical Information

Technology Stack
WordPress
Ocean Theme
Proprietary Ocean menu customisation plugin (allowing us to code menus the way we want them)
Proprietary Ocean child theme (allowing us to use SCSS)
Elementor

SEO
URLs, Page Titles, h1 tags, alt tags
Yoast
Page meta and image
Open Graph and Twitter cards
Structured data and Schema.org
Lazyloading
Image Optimisation using Photoshop
Google My Business claim/create and optimise

Hosting
Dreamhost VPS + Cloudflare Global CDN with Brotli compression
IMAP email setup and support

Security
WordFence
Disable XML-RPC
Incorrect password lockout by IP
Incorrect username lockout by IP

Testing
Google Lighthouse Audit
BrightLocal technical SEO and on-page optimisation report
We test with these tools and make any necessary changes before going live

Analytics
Google Analytics + WP Analytics Plugin (to access your analytics via the Google dashboard or by your WP dasboard)
Optional Hotjar account